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Upload Video on Instagram 101

Ever wondered how to upload videos on Instagram? Well, you’re not alone. Many people struggle with this seemingly simple task. It can be frustrating when you have a great video to share but can’t figure out how to get it on your Instagram feed. Don’t worry, I’m here to help. In this article, I will walk you through the step-by-step process of uploading videos on Instagram. So, grab your phone and get ready to become an expert in sharing your videos with the world through Instagram.

How to prepare your video for uploading on Instagram

So, you’ve got this awesome video that you want to share with your Instagram buddies? Well, buckle up and let me show you how to prepare that bad boy for Instagram greatness! Trust me, once you’ve mastered this simple process, you’ll be the go-to person for video uploads on the gram.

Problem: Your video is not in the right format or size.

Okay, listen up. Instagram has specific requirements for videos, and they can be a bit picky. But don’t worry, I’ve got your back. First things first, make sure your video is in either MP4 or MOV format. These are the only formats that Instagram accepts, so keep that in mind. Oh, and if you want to avoid headaches, make sure the video’s resolution is 1080p or lower. Trust me, your Instagram followers won’t even notice the difference.

Now, let’s talk about the length. Instagram ain’t the place for your full-length feature film, buddy. No one’s got time for that! Keep your videos under 60 seconds for regular posts, and 15 seconds for those captivating stories. Oh, and if you’re planning on doing a live video, you’ve got a whole hour to work with. Ain’t that generous of Instagram?

If your video is longer than the allowed time, you have a couple of options. Either get creative and cut it down to size, or use a video editing app to trim it. There are plenty of options out there, so find one that suits your style. Once you’ve chopped it up, your video will be ready for its Instagram debut.

The step-by-step process of uploading a video on Instagram

Instagram is a popular social media platform that allows users to share photos and videos with their followers. Uploading videos on Instagram is a great way to showcase your creativity and connect with your audience. If you’re new to Instagram or haven’t uploaded a video before, fret not! We’ve got you covered with this step-by-step guide.

1. Open the Instagram app

To start the process, open the Instagram app on your mobile device. If you don’t have the app, you can download it from your device’s app store.

2. Tap the plus (+) icon

Once you’re in the app, look for the plus (+) icon at the bottom of your screen and tap on it. This will open the upload menu, where you can select the video you want to upload.

Maybe you’ve captured a hilarious moment with your friends or have a fantastic video showcasing your latest project โ€“ this is your chance to share it with your followers.

Pro tip: Before selecting the video, make sure it meets Instagram’s video criteria, such as being in an acceptable file format and having a maximum length of 60 seconds.

3. Choose your video

In the upload menu, you’ll see the option to choose the video you want to upload from your device’s gallery. Tap on it to select the desired video from your library.

You can also record a video directly using Instagram’s camera feature by swiping right on the upload menu.

4. Edit your video

After choosing your video, you have the option to edit it before uploading. Instagram provides a variety of editing features, such as trimming, adding filters, and adjusting the video’s orientation.

Feel free to experiment with the different tools to make your video look even more captivating and engaging. Once you’re satisfied, tap the “Next” button at the top-right corner of the screen.

5. Add a captivating caption and hashtags

A great caption can enhance your video’s impact, so take a moment to craft a creative and relevant caption that will engage your audience.

Additionally, using hashtags can help increase the visibility of your video. Choose hashtags that are relevant to the content and theme of your video, making it easier for others to discover it.

6. Share your video

Now that you’ve edited your video and added a captivating caption, you’re ready to share it! Choose whether you want to share it on your main Instagram feed, as a story, or through Instagram Direct.

By default, your video will be posted to your main feed. If you wish to change this, simply toggle to the desired option.

Once you’ve made your selection, tap the “Share” button, sit back, and watch your video make an impact on your followers!

With these simple steps, you’ll become a pro at uploading videos on Instagram in no time. So, get creative, share your moments, and enjoy the journey of connecting with your audience through engaging videos!

Tips for optimizing your video for Instagram’s platform

If you want to get the most out of your Instagram videos, it’s crucial to optimize them for the platform. Here are some tips to help you do just that.

1. Capture attention with an enticing thumbnail

The first step to getting people to watch your video is by capturing their attention with an eye-catching thumbnail. Choose a frame from your video that is visually appealing and represents the content well. This will entice users to click and start watching.

2. Keep it short and engaging

In this fast-paced world, attention spans are shorter than ever. Therefore, it’s important to keep your Instagram videos short and engaging. Aim for a length of around 30 seconds to one minute to ensure that viewers stay hooked until the end. Use catchy captions or overlay text to convey your message effectively without relying solely on audio.

3. Use hashtags strategically

Hashtags play a significant role in increasing the visibility of your videos on Instagram, so it’s crucial to use them strategically. Research popular and relevant hashtags related to your video content and include them in your caption. This will help your video appear in searches and relevant explore sections, allowing more users to discover your content. Additionally, consider creating a branded hashtag to increase brand recognition and encourage user-generated content.

4. Optimize for sound-off viewing

Many Instagram users watch videos with the sound off, so it’s essential to optimize your videos for this viewing experience. Use visual storytelling techniques, such as text overlays or subtitles, to convey your message without relying solely on audio. This ensures that your video remains engaging and understandable even without sound.

5. Test different video formats

Instagram offers various video formats, including square, landscape, and vertical. Experiment with different formats to see which one works best for your content and audience. Each format has its own unique benefits, so don’t be afraid to mix it up and see what resonates with your followers. Additionally, consider using Instagram’s Boomerang or Reels features to add variety and creativity to your video content.

Adding engaging captions and hashtags to your Instagram video

Are you tired of uploading videos on Instagram and not getting the attention they deserve? Well, fret not! In this section, we will guide you on how to add engaging captions and hashtags to your videos, ensuring that they stand out from the crowd and grab the attention of your audience.

The Problem: Lack of engagement

One common issue faced by Instagram users is the lack of engagement on their videos. You might have spent hours perfecting the content, but it seems like no one is paying attention. This can be frustrating and demotivating, especially if you put in a lot of effort to create quality videos.

The Agitation: Standing out from the crowd

With millions of videos uploaded on Instagram daily, it’s crucial to find ways to make your content stand out. The key is to grab the attention of your audience from the very first second they see your video. Engaging captions and hashtags play a vital role in achieving this goal. They can pique curiosity, highlight key points, or evoke emotion, compelling viewers to stop scrolling and pay attention to your video.

The Solution: Craft captivating captions and hashtags

Now, let’s dive into the solution. To create captivating captions, try to be creative and witty. You could ask a question, tell a short story, or provide a sneak peek into the video. The idea is to make your audience curious and eager to watch it. Additionally, incorporating relevant hashtags will increase the discoverability of your video. Research popular hashtags within your niche and use them strategically to reach a wider audience.

Remember, don’t go overboard with hashtags. Only use those relevant to your video to avoid being spammy. Aim for a balance between popular and niche-specific hashtags to maximize visibility.

By adding engaging captions and hashtags, you can increase the chances of your video being noticed on Instagram. So, go ahead and put these tips into practice, and get ready to witness the engagement your videos truly deserve!

Promoting your uploaded video on Instagram for maximum visibility

So, you’ve successfully uploaded a video on Instagram, but now you want to make sure it gets as much attention as possible. No worries, my friend! I’ve got you covered with some killer tips on how to promote your video for maximum visibility.

1. Caption is key

When it comes to promoting your video on Instagram, a captivating caption is absolutely essential. Use catchy phrases, emojis, or even ask a question to engage your audience. Remember, the caption is your chance to grab their attention and make them want to watch your video.

2. Use hashtags smartly

Hashtags are like the secret weapon for increasing your video’s visibility on Instagram. Make sure to include relevant and popular hashtags in your caption to attract a wider audience. Do some research on trending hashtags related to your video’s content and use them wisely.

3. Engage with your audience

Interacting with your followers is crucial for promoting your video. Respond to comments, ask questions, and encourage your audience to share their thoughts. When you actively engage with your viewers, they feel valued and are more likely to promote your video to their own followers.

4. Collaborate with influencers

Teaming up with influencers in your niche can do wonders for your video’s visibility. Reach out to influencers who have a similar target audience and propose a collaboration. This could involve them featuring your video on their account or creating a joint video. Their followers will be exposed to your content, leading to increased visibility.

5. Cross-promote on other platforms

Show off your video

Boosting visibility for your video doesn’t have to be limited to Instagram alone. Seize the opportunity to share your video on other social media platforms, such as Facebook, Twitter, or YouTube. By cross-promoting your video, you expand your reach to different audiences and increase the chances of it going viral.

Title matters

When promoting your video on other platforms, make sure to use an eye-catching title that grabs attention. Be creative and provide a sneak peek into what your video offers. A compelling title will entice people to click on your video and watch it through.


Promoting your video on Instagram is all about leveraging various strategies and platforms to ensure maximum visibility. Craft an engaging caption, utilize hashtags, engage with your audience, collaborate with influencers, and cross-promote on other platforms. By implementing these tips, your video is bound to reach a wider audience and gain the attention it deserves.

So, in conclusion, here’s the problem: people find it confusing and challenging to upload videos on Instagram. It’s such a hassle, right? But fret not, my fellow tech enthusiasts! I have the perfect solution for you. All you need to do is follow these simple steps: open the Instagram app, tap the “+” icon to start a new post, select the video you want to upload from your phone’s gallery, customize it using Instagram’s editing tools if you desire, and finally, tap on the “Share” button to upload your video. Voila! That’s how you effortlessly upload videos on Instagram! Happy posting, folks!